New Tang Dynasty TV, the premiere Chinese language television network in the United States, produces a holiday show every year for both East and Western audiences. The challenge was, while NTDTV knows their target quite well, the West is much more elusive to them. Enter Hofstetter+Partners. We created a fun and colorful ad campaign that literally blends the charm of the East with the holiday spirit of the West, using familiar holiday song titles with a Chinese twist. The creative ran in print, on buses and TV during the holiday season.